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THE CULTURE EQUATION
Culture is the operating system that helps us to make sense of the world and our place in it.
To have a deep understanding of both and how to harness them creates a powerful tool to create powerful things that matter and move people to take action.
Storytelling is the ultimate superpower that we have to communicate who we are and what matters to us.
The Culture Equation is a tool, process and way of viewing the world that enables us to create things in the world that are culturally valuable.
Identity (I) + Expression (E) + Connection (C) = Cultural Value (CV)
Who I am, how I see the world, my values.
How I express who I am, my clothes, my music, my books.
I see YOU; you see ME. I become WE. We become US. You become THEY. THEY ARE NOT US.
Something created that is deeply meaningful and so valuable that people will share, protect and prize.
The Culture Equation
Identity (I) + Expression (E) + Connection (C) = Cultural Value (CV)
Identity
Who I am, how I see the world, my values.
Expression
How I express who I am, my clothes, my music, my books.
Connection
I see YOU; you see ME. I become WE. We become US. You become THEY. THEY ARE NOT US.
Cultural Value
Something created that is deeply meaningful and so valuable that people will share, protect and prize.
When your work is built on exploration of identity, then allows people to express who they are, then facilitates connection you will create something that is meaningful.
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